Visual salience is key to gaining consumer recognition regarding a product or service. In the Nationwide outdoor advertisement (pictured above) it is evident that the advertisers main goal is to capture the consumer’s attention in a shocking way. Nationwide provides insurance, investments, and retirement services all of which can be fairly mundane topics. Through displaying an ad where a three-dimensional ad spills over beyond traditional billboard boundaries the consumer is more likely to pay attention and remember the Nationwide brand. Although many people passing by this outdoor advertisement might not be in the market for insurance this will increase their salience. In turn when these consumers are faced with purchasing insurance they will have the Nationwide brand in their conscious mind.

Nationwide does a superb job embedding the theme “Life Comes at you Fast” into the minds of consumers throughout television ads. This theme is continued on the outdoor advertisement thus becoming more salient in the mind of the consumer. Because this outdoor ad displays this well-known phrase consumers are then reinforced with the idea that Nationwide is a company focused on a consumers needs with the realization that accidents happen.

This Nationwide ad is definitely out of bounds from traditional billboard advertising. In a time where outdoor ads are becoming obsolete this ad challenges traditional ad norms and demonstrates a creative approach. This visual is very strong with the intent that potential consumers will remember Nationwide when choosing insurance. However strong this visual is, consumers process information differently. For example the concept of “thinking in words or pictures” can be applied. This advertisement would be highly effective to those who are visual thinkers. Visual thinkers would be inclined to remember this ad based on its uniqueness. Although this ad is visually stimulating it is also humorous and relevant to the product at hand. It is clear that this advertisement is memorable in many aspects.